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After the Microsoft (MSFT) buyout of LinkedIn (LNKD), everyone’s looking for the next M&A play.
Some think TripAdvisor (TRIP) could be bought out by either Priceline (PCLN) or Expedia (EXPE).
Both of them are no strangers to acquisitions.
In the past, Priceline has bought Booking.com, Open Table and Kayak.
In the past, Expedia has bought Travelocity, Home Away and Orbitz.
In 2015, 34% of all online bookings were done by Expedia.
And 32% were handled by Priceline.
Fun Fact: In 3rd place with 17% of online bookings was Ctrip (CTRP), which reports earnings Wednesday June 15th after the bell.
Priceline has actually invested $750 million in Ctrip the past few years.
Buying TripAdvisor now would make sense for either company.
Currently TripAdvisor is trading at $65/share.
Its all-time high (ATH) was $110/share two years ago.
Its current valuation is $9.5 billion.
It’s morphing from a pure review site to an “instant-booking” platform.
It has 340 million unique visitors.
It generated $1.5 billion in revenue in 2015.
The irony is that Expedia owned TripAdvisor in the past.
It spun it off in 2011 in an IPO to unlock shareholder value.
Because it was growing faster than the rest of Expedia.
TripAdvisor reports August 9th.
Will it still be a publicly traded company at that time?
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