Under Armour reports earnings Thursday April 21st before the open.
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In the past 3 quarters, Under Armour (UA) has moved 8% after reporting earnings the past 3 quarters.
It hasn’t missed earnings estimates since Q4 2006.
That’s 36 straight quarters without a miss.
The past 4 quarters, it’s had 2 “beats” and 2 “meets”
It’s done an incredible job signing up endorsers.
Cam Newton is the NFL MVP.
Bryce Harper is the NL MVP.
Steph Curry is the NBA MVP.
The Rock’s 1st product with Under Armour (called “Project Rock”) sold out. The backpacks were a huge hit.
Last month Under Armour patented a one-armed jacket to keep a pitcher’s throwing arm warm.
Clayton Kershaw is also an endorser for Under Armour.
He’s won 3 CY Young awards and 1 NL MVP award.
If he starts wearing the jacket in the future, it could result in free advertising for Under Armour.
And a new ad for the HealthBox Kit, narrarrated by the Rock, premiered on YouTube yesterday.
Since Under Armour doesn’t miss on earnings . . .
. . . based on its “Track Record” (Pun Intended) . . .
It’s all about guidance.
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