Ulta Beauty (ULTA) reports earnings March 9, 2017 after the close.

It’s beaten earnings the past 12 quarters – which is the past 3 years!

A lot of retail companies have not done well this earnings season – like Target (TGT) and Walmart (WMT)

Retail companies that have done well this earnings season are the discounters, like TJ Maxx Companies (TJX) and Burlington.

Ulta is Amazon (AMZN) proof for a couple of reasons:

1. Ulta Beauty has an amazing loyalty program called UltaMate Rewards.

2. People can try on make-up in the Ulta stores before they buy it. They can’t do that on Amazon.

You can get the following services at Ulta and get rewards for free beauty products:

* Haircuts
* Hair Colors
* Blowouts
* Makeup
* Nails
* Facials
* Waxing
* Lashes

Did you ever buy a stock and it crushed earnings – and you felt like you were floating on air?

We’re hoping that’s how we feel when Ulta Beauty reports earnings March 9th after the close.

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