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Nike (NKE) reported earnings today after the bell

It reported EPS of 73 cents

That’s 17 cents higher than the estimate of 56 cents

Revenue was $9.06 billion

That’s higher than the estimate of $8.87 billion

The stock was down over 4% initially after reporting earnings

This is because inventories increased

And the future orders was less than the estimates

But the stock recovered during the conference call

It ended up being down only 2% after-hours

This makes it 17 straight quarters that Nike has beat earnings

Typically the stock doesn’t move very much after earnings

A few days ago Nike announced that their self-lacing shoes will be on sale

on November 28th – just in time for the holiday shopping season

The HyperAdapt 1.0 will take 3 hours to charge

And it will last 2 weeks on a charge

On Christmas, the featured NBA game will be the Cleveland Cavaliers vs the Golden State Warriors

Steph Curry is an Under Armour (UA) athlete

LeBron James is a Nike athlete

But this year, Kevin Durant will play for the Warriors

And he’s a Nike athlete like LeBron

And if the two teams meet in the NBA Finals for a 3rd straight time

Nike will have a championship endorser

But LeBron and Kevin Durant have a long way to go

to catch up to the #1 all-time Nike endorser

Michael Jordan made $100 million in Nike royalties in 2014

He’s projected to make $200 million in Nike royalties by 2020

As a comparison, in his 15 year NBA playing career

We’re NOT talking about his minor-league baseball career

He made “only” $93 million

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