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Today is Tuesday August 2nd

Etsy (ETSY) reports earnings after the bell

Yesterday Citi (C) initiated a Buy rating on Etsy

And a price target of $14

That’s 40% higher than Friday’s close

The bullish call caused Etsy to soar more than 17% yesterday

On February 9th, the stock was $6.36

The Citi analyst states that Etsy didn’t have Seller Services 5 years ago.

In Q1, it was ½ of Etsy’s revenues

And Seller Services is growing by 50%

The Seller Services impact on Etsy’s growth is being under-estimated

And Citi thinks Seller Services will improve profit margins for Etsy

We’re looking to see if Etsy can hit $14 after reporting earnings

or will the stock fade after reporting earnings

like some other companies have done

such as Facebook

Google

and Amazon

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