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Amazon (AMZN) Prints is a new photo printing service by Amazon

It launched last week

But it seems like people didn’t notice it until today

Shutterfly’s (SFLY) stock dropped 12% today in the last 90 minutes of trading

This is Shutterfly’s worst decline in 8 years.

Shutterfly’s photo books start at $15.99

Amazon’s are more expensive.

Amazon’s photo books are $19.99

However, Amazon has lower prices for their photos

4×6 photos are 9 cents/each at Amazon

And 15 cents/each at Shutterfly

5×7 photos are 58 cents/each at Amazon

And 99 cents/each at Shutterfly

8×10 photos are $1.79/each at Amazon

and $3.99/each at Shutterfly

You need to sign up for Amazon Drive.

You can sign up for a 3 month free trial

To get people to try Amazon Prints

Amazon has a promo for 50 FREE 4×6 photos

We’ll have the promo link in our description

Be sure to type in BABY50FREEPRINTS to get the free photos

Americans spend $2 billion a year on photo printing services

Shutterfly makes 50% of its revenue in Q4.

Many people order holiday cards and calendars from Shutterfly.

Amazon says that they will soon be offering stationary and calendars as well.

This is great news for consumers

Usually more choices lead to more competitive rates for consumers

Can Shutterfly have a great holiday season this year?

We’ll have to wait and see.

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