Two days before announcing earnings
Amazon (AMZN) announces Amazon Prime is now available in India
Amazon is looking to 1.3 billion people for growth
It has invested $5 billion in India the past few years
And it’s created 45,000 jobs in India.
Amazon Prime will be offered for free for the 60 days on a trial basis
Then customers can sign up for the introductory rate of 499 rupees a year
which equals $7.40 in American dollars.
Then the rate will go up to $999 rupees a year
which equals $14.85 in American dollars.
This rate is in line with Flipkart and its Flipkart First service
Flipkart is a homegrown company in India
It’s currently the leader for e-commerce in India
Amazon will offer free two day delivery in 100 cities in India
And 20 of those cities will offer free one day delivery.
As of now, there is not an Amazon Video service available
Amazon said that they will have one soon
And it will have Indian shows and well as shows from the U.S.
For comparison sake, Netflix (NFLX) starts at 500 rupees a year in India
And the rate increases to 800 rupees a year for Netflix India
There are a lot of bootleg movies in India
which might make Netflix and Amazon Video not as attractive in India as it is in the U.S.
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